The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral part of conventional marketing and business for ages not known. However lately it seems to me that the subject of funnels being used in Internet business is appearing all over the internet.
The reality is that people are eager to learn more about this concept of marketing and the best way to use it in their business online marketing strategies. If you would like to know something more about sales funnels for efficient Internet marketing, I encourage you to read on.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. This marketing concept uses the term "funnel" to describe the sales process from beginning to finish. The funnel is an easy comparison since it allows potential customers to "Unqualified potential customers" on the top, and narrower chances for conversions to sales at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as people who are not competent are in the middle of the funnel. These are people who might require your products or services but have never been approached before. At the end of the funnel, a number of sales and offers later, you've gotten folks who have purchased the product or service you offer and made a purchase as well.
A lead generation funnel's effectiveness is due to its capability to monitor the actions of your prospects at various stages of the sales process. Utilizing the sales funnel to determine the number of prospects who are qualified at each stage, you can determine how many potential customers will become actual customers.
It is possible to make use of a sales funnel to determine the areas and ways in which your sales procedure is working or not, and also whether you're not attracting enough customers. This will help you decide where to put your efforts to ensure that sales are on the right level and to meet the marketing objectives. It's used to measure and manage the sales process of clients.
The Sales Funnel Top - Front - End
The uppermost part of your sales funnel is going to be the most active part of your process and requires the most constant testing. There are virtually endless front-end strategies limited only by your imagination and resources.
The primary goal of the front- end will be to pull potential customers in and turn them into buyers later in the sales process.
The potential customer is "qualified" once they opt-in or sign up for something you offer. This is the stage of the sales funnel at which the potential client or "Unqualified prospect" becomes a qualified leads due to the actions they've taken which show they are sufficiently interested to purchase your product.
In order to make your front-end efficient, you need to drive targeted traffic towards your blog, website or squeeze page blog. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts forums, and many other sources are some of the most effective techniques and sources.
There are a variety of tools available to "qualify" the "Unqualified prospect". One of the more effective is the use of a squeeze page that allows you to offer something of value that is pertinent to your service or product that folks can get for free or drastically reduced price in exchange for their email address and name. Products included include newsletters, videos, eBooks, email courses and related reports.
We can see that the front-end of the sales funnel is the place where people are drawn into your sale funnel. Now what do you think of the back-end?
The Back-End or Bottom of the Funnel
The back-end, or bottom, of the funnel is where the major profit and sales take place. It is where you will typically find higher-priced products there. They are all relevant to the same audience, however they are offered in various formats, like video, audio and live interactions.
The primary distinction between the front-end of the service and the back end is the kind of service or cost of the client.
Although it's the case that a small percentage of people will be able to enter your front-end, only 1-2% will actually end up in your back-end. This is due to a small few will invest a greater amount of money.
It's clear that while front-end products or services are priced below $100, back-end products and services are typically priced between the 100s and 1000s. This makes the top of the funnel or the back-end, the primary source for revenue for your Internet business. It's also the most reliable and stable area in the sales process.
As I said earlier the sales funnel could be as simple or complex as your creativity or resources allow.
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